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中国消费者对植物性肉制品的评价:环境信息是否重要?

Xue Jiang¹, Xiujuan Chen^1,2, Linhai Wu^1,2

¹School of Business, Jiangnan University, Wuxi, Jiangsu, China.

Journal of food science

|August 4, 2024

概括

随着环境信息的增加,中国消费者对植物性肉制品 (PPBM) 的需求增加,但质量问题也出现了. 愿意为PPBM付费与较低的食品技术恐惧症和更高的时间偏好有关.

科学领域:

食品科学食品科学食品科学
消费者行为消费者行为
可持续的粮食系统可持续的粮食系统

背景情况:

越来越多的人对创新的非动物蛋白质制成食品感兴趣.
对这些产品的消费需求和市场范围的知识有限.
需要了解特定文化背景中的消费者偏好,比如中国的美食文化.

研究的目的:

调查消费者愿意为中国的植物性肉制品 (PPBM) 支付费用 (WTP).
评估环境信息对消费者偏好和PPBM的WTP的影响.
根据食品技术新恐惧症和时间偏好等因素,确定影响PPBM采用的消费者部分.

主要方法:

离散选择实验涉及1245名中国消费者.
随机参数逻辑模型用于偏好估计.
消费者被分配到接受关于PPBM的环境信息的对照组或治疗组.

主要成果:

环境信息显著增加了混合和纯植物性肉 (PBM) 肉丸的消费者偏好和WTP.
提供环境信息导致食品质量和安全属性的WTP下降.
对PPBM的积极WTP主要在低食品技术恐惧症和高时间偏好的消费者中观察到.

结论:

中国显示出作为PPBM产品的主要市场的潜力.
需要有针对性的策略来解决消费者的担忧,并为PPBM开发利用消费者偏好.
了解消费者偏好的多样性,特别是关于新恐惧症和时间敏感性,对于市场成功至关重要.

关键词:

食品技术新恐惧症新恐惧症提供信息提供信息提供信息.肉类替代品肉类替代品时间偏好时间偏好.他们愿意付出代价.

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