营销 sonified 香水:为气味设计声音景观
Charles Spence1, Nicola Di Stefano2, Felipe Reinoso-Carvalho3
1Crossmodal Research Laboratory, Department of Experimental Psychology, University of Oxford, Oxford, UK.
i-Perception
|August 5, 2024
概括
听觉品牌正在推进"声波气味",科学匹配声音和气味. 这种感官营销方法使用跨模式对应来实现有效的香水和化品行业战略.
科学领域:
- 感官营销是一种感官营销.
- 交叉模式对应的交叉模式对应.
- 审计品牌的品牌化
背景情况:
- 审计品牌在各个行业中越来越重要.
- 越来越多的趋势涉及将音乐和声音景观与特定的气味相匹配,称为"声波气味".
- 这一创新影响了感官营销,特别是在化品和香水领域.
研究的目的:
- 审查用于匹配声音和气味的系统方法.
- 为了探索近期的声音气味的营销应用.
- 为调整声音和气味的关联提供一个科学框架.
主要方法:
- 使用语义差异化技术.
- 利用跨模式通信的文献.
- 进行声音和气味匹配策略的叙事历史审查.
主要成果:
- 建立了科学方法来调整声音和气味的含义.
- 识别了声音气味空间中新兴的营销激活.
- 焦点从麻醉转移到基于证据的感官对齐.
结论:
- 交叉模式对应提供了一个强大的框架,用于声音气味的发展.
- 科学方法提高了感官营销的战略应用.
- 该领域正在向品牌设计中严格的,数据驱动的感觉对齐方向发展.
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