一项关于消费者行为和对低便利店食品的态度的研究
Suah Moon1, Jimin Lim1, Gaeun Yeo1
1Department of Nutritional Science and Food Management, Ewha Womans University, Seoul 03760, Korea.
Nutrition research and practice
|August 7, 2024
概括
便利店可以通过了解消费者的行为和偏好来促进健康饮食,特别是低选择. 对低需求的认识大大提高了对更健康的便利店食品的购买意图.
科学领域:
- 营养科学 营养科学
- 消费者行为研究是消费者行为研究.
- 公共卫生 公共卫生
背景情况:
- 越来越多的便利店餐的趋势.
- 越来越多的消费者对健康饮食选择的需求.
- 需要可访问的健康食品平台.
研究的目的:
- 探索便利店作为健康食品平台.
- 调查低食物选择的潜力.
- 分析消费者对健康便利店食品的态度.
主要方法:
- 对627名韩国参与者 (10-39岁) 的调查.
- 关于食品购买和消费行为的自我报告问卷.
- 对便利店食品和低选择的感知和选择属性的分析.
主要成果:
- 显著的性别和年龄差异消费行为和观念.
- 食品属性的重要性和满意度的变化,包括低选择.
- 对低需求的认识积极影响购买意图.
结论:
- 便利店显示出作为健康食品销售平台的潜力.
- 消费者对低选择的态度是促进健康饮食的关键.
- 定制产品可以提高便利店的健康食品消费.
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