探索推动Facebook上假珀项链帖子中更高交互的因素
Olívia Santana Jorge1, Mariana Olímpio Dos Santos Remiro1, Matheus Lotto1
1Universidade de São Paulo - USP, Bauru School of Dentistry, Department of Pediatric Dentistry, Orthodontics and Public Health, University of São Paulo, Bauru, SP, Brazil.
Brazilian oral research
|August 7, 2024
概括
关于珀项链的虚假健康信息在社交媒体上很常见. 商业个人资料经常发布这种内容,出版时间和中性/负面情绪等因素推动了用户参与.
科学领域:
- 社交媒体 健康 沟通 沟通
- 错误信息研究 错误信息研究
- 儿科健康 儿科健康
背景情况:
- 社交媒体促进了健康错误信息的传播,包括关于珀项链的毫无根据的说法.
- 这些受欢迎的信念驱动的帖子给儿童带来潜在的健康风险,尽管缺乏科学证据.
研究的目的:
- 为了表征葡萄牙语的Facebook帖子关于珀项链的牙.
- 识别与这些帖子上更高的用户交互相关的基于消息的因素.
主要方法:
- 使用CrowdTangle对500条Facebook帖子 (2016年8月至2021年8月) 进行定量分析,检查了发布时间,用户交互和过度表现得分.
- 由两名独立调查人员进行的定性分析,重点关注作者个人资料,动机和情绪.
- 使用描述性分析,曼-惠特尼U测试,奇平方测试和后勤回归模型进行统计评估.
主要成果:
- 这些帖子主要来自具有社会,心理和财务动机的商业个人资料,经常表达积极的情绪.
- 发布时间 (OR=2.65),常规用户个人资料 (OR=3.30),中性/负面情绪 (OR=2.76) 与总互动有正相关.
- 发布时间 (OR=1.65) 与过度表现后的得分有关.
结论:
- 推广珀项链的Facebook帖子主要是由旨在推销该产品的商业利益驱动的.
- 作者的个人资料,情绪和出版时间是影响Facebook虚假健康信息参与的关键因素.
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