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对博结果的嗅觉驱动的选择性注意:对负责任的博的影响

Lawrence Hoc Nang Fong¹, Sunny Zhenzhen Nong², Anise M S Wu³

¹Faculty of Business Administration and Center for Cognitive and Brain Sciences, University of Macau, Avenida da Universidade, Taipa, Macau SAR. lawrencefong@um.edu.mo.

Journal of gambling studies

|August 10, 2024

概括

场中令人愉快的环境气味延长了博的注意力,吸引了玩家进入赢/输的区域. 这项研究探讨了气味.

科学领域:

行为神经科学行为神经科学
实验心理学实验心理学
感官营销是一种感官营销.

背景情况:

场使用环境气味来提供客户体验,但博对博注意力的伦理影响和影响尚未被探索.
之前的研究记录了气味对认知,情绪和行为的影响,但不是特别关注博.

研究的目的:

为了研究愉快的环境气味在电子场博期间对注意力的影响.
探索气味在博环境中引导注意力的作用.

主要方法:

使用电子场游戏 (视频老虎机,现场Sic Bo) 进行了两次眼睛跟踪实验.
参与者的视觉注意力在暴露在不同的环境气味条件下被监测.

主要成果:

愉快的环境气味在博任务中显著延长了注意力持续时间.
气味暴露导致人们更频繁地关注屏幕上的赢/输区域.

结论:

环境的气味可以通过延长注意力和引导重点关注关键区域来影响博行为.
结果表明对负责任的博策略和对气味介导注意力的理论见解有影响.
气味作为一个催化剂,引起人们注意与目标相关的信息,不管特征是否一致.

关键词:

环境中的气味.负责任的博负责的博选择性的注意力选择性注意力感官营销是一种感官营销.从上到下的控制控制.

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