在线环保游戏如何影响用户的环保行为意图? - - 从森林的洞察力
Xi Hu1, Meigang Li1, Miao Gu1
1School of International Economics and Trade, Nanjing University of Finance and Economics, No. 3 Wenyuan Road, Nanjing, 210023, China.
Journal of environmental management
|August 12, 2024
概括
玩森林游戏通过将在线参与与现实世界的行动联系起来,鼓励亲环境行为. 用户价值观和游戏设计特征对持续游戏和环境保护的意图产生积极影响.
科学领域:
- 环境心理学 环境心理学
- 人与计算机的交互
- 行为经济学是一种行为经济学.
背景情况:
- 信息技术为环境参与提供了新的途径.
- 森林,一个流行的亲环境游戏,将在线游戏与线下环境行动联系起来.
- 关于这种游戏对现实世界的环保意图及其机制的影响的研究有限.
研究的目的:
- 调查森林设计特征对用户价值观的影响.
- 检查用户价值观与他们亲环境行为意图之间的关系.
- 了解连接游戏设计,价值观和环境行为的基本机制.
主要方法:
- 利用了来自428个森林用户的调查数据.
- 应用了说服力系统设计模型和价值理论.
- 采用统计分析来测试研究模型.
主要成果:
- 用户的自我提升价值观 (功利主义,享乐主义,社会主义) 积极影响了游戏玩法意图.
- 用户的自我超越价值观 (利他主义,生物圈) 对游戏意图产生了积极的影响.
- 森林的设计特征 (任务,社交,对话支持,系统可信度) 积极影响了用户的感知价值.
结论:
- 游戏设计特征和用户价值观显著影响亲环境行为意图.
- 森林有效地将在线参与转化为对现实世界环境行动的动机.
- 需要进一步的研究来探索游戏化的环保主义的长期影响和更广泛的影响.
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