在放射瘤学中使用社交媒体:来自GOCO集团的多中心数据
Marta Bonet1,2,3, Enar Recalde4, Ana Soto5
1Department of Radiation Oncology, Hospital Universitari Arnau de Vilanova, Lleida, Spain.
概括
放射性瘤学家和物理学家使用社交媒体,Instagram最受欢迎. 一些专业人士根据社交媒体信息调整临床实践,强调需要有效的内容策略.
科学领域:
- 医学成像和辐射疗法
- 医学中的数字健康和社交媒体
背景情况:
- 医疗保健专业人员越来越多地使用社交媒体 (SM).
- 了解放射瘤学家 (RO) 和物理学家之间的使用模式对于有针对性的沟通至关重要.
研究的目的:
- 在加泰罗尼亚-奥西塔尼亚瘤学小组 (GOCO) 内的放射瘤学家 (RO) 和物理学家中探索社交媒体 (SM) 使用模式和个人资料.
主要方法:
- 在GOCO集团中向290名RO和物理学家分发了一份调查.
- 该调查包括31个问题,涵盖人口统计,SM用户行为,活动档案和专业意见.
- 数据收集时间为2022年11月至2023年3月.
主要成果:
- 实现了61.37%的响应率 (178名参与者).
- Instagram,Facebook和Twitter是使用最多的平台.
- 年龄与使用的平台数量相反相关 (r = -0.238,p = 0.001).
- 28%的人报告根据SM信息改变了临床实践.
- 大多数人每天花费不到1小时的职业SM使用.
结论:
- 该研究提供了对RO和物理学家的SM偏好和态度的见解.
- 了解这些模式对于优化内容质量和营销策略至关重要.
- 关于SM过载的有效情绪管理也被强调为重要.
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