在放射学教育中,Instagram reels与图像帖子对比
Lilly Kauffman1, Felipe Lopez-Ramirez2, Edmund M Weisberg3
1The Russell H. Morgan Department of Radiology and Radiological Science, Johns Hopkins Hospital, 601 North Caroline Street, JHOC 3250, Baltimore, MD 21287, USA.
Current problems in diagnostic radiology
|August 15, 2024
概括
对于Instagram上的放射学教育,静态图像帖子在观众的接触和参与度方面明显优于短视频 (卷轴). 交互式图像格式,比如"你打电话!" 测验,进一步提高表现.
科学领域:
- 医学教育 医学教育
- 放射学 放射学是一门学科.
- 社交媒体分析
背景情况:
- Instagram是专业教育的一个受欢迎的平台.
- 简短的视频 (卷轴) 被认为比静态图像更具吸引力.
- 不同的Instagram内容格式在放射学教育中的有效性尚未确立.
研究的目的:
- 为了比较静态图像帖子与Instagram reels的性能,用于放射学教育.
- 分析Instagram上不同类型的内容的参与度.
- 为使用社交媒体的放射学教育工作者提供基于证据的建议.
主要方法:
- 对Instagram帖子指标 (印象,分享,喜欢,保存,评论) 的定量分析.
- 使用克鲁斯卡尔-瓦利斯测试对静态图像 (n=128) 和卷轴 (n=96) 的比较.
- 使用邦费罗尼校正进行统计分析,用于多重比较.
主要成果:
- 与reels相比,静态图像的印象 (18,745对11,972),分享 (19对20),喜欢 (480对296) 和保存 (138对84) 显著更高.
- 交互式图像帖子,特别是"你打电话!" (YMTC) 测试,比其他图像类型表现出优越的性能指标.
- 卷轴显示了不同的参与度,YMTC卷轴是最喜欢的,测验卷轴收到最多的评论,和说话片段是最保存的.
结论:
- 静态图像帖子比Instagram上的放射学教育更有效.
- 放射学教育工作者应优先考虑静态图像内容,特别是像测试这样的交互式格式,以最大限度地提高观众的接触和参与度.
- 进一步的研究可以探索医学教育中不同社交媒体平台的最佳内容策略.
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