针对年轻人的社会营销方法的性健康干预:一个范围审查
Hanna Putkonen1, Hanna Kallio2, Jari Kylmä3
1Faculty of Health Sciences, Department of Public Health and Clinical Nutrition, University of Eastern Finland, Yliopistonranta 8, Kuopio, 70210, Finland.
社会营销有效地促进年轻人的性健康,专注于STD和怀孕等风险. 干预使用多种道,显示改善的感知,但有限的行为变化证据.
科学领域:
- 公共卫生 公共卫生
- 促进健康 促进健康
- 社交营销是社会营销.
背景情况:
- 现代性教育需要动态的方法来满足年轻人的不断变化的性健康需求.
- 社会营销是促进年轻人性健康的公认策略.
- 需要全面了解当前社会营销干预的青年性健康是必要的.
研究的目的:
- 识别和绘制社会营销在11-25岁的个人性健康促进中的应用.
- 分析这些干预措施的内容,交付方法和观察到的效果.
- 提供关于社会营销在青年性健康方面的有效性和范围的见解.
主要方法:
- 对六个数据库进行了系统的范围审查.
- 包括经过同行评审的定量,定性和混合方法研究,没有时间限制.
- 对19项纳入研究进行了诱导性和演性内容分析.
主要成果:
- 干预内容主要涉及性风险 (性传播疾病,意外怀孕,性暴力),关系道德和身体变化.
- 交付方法是多样化的,利用各种媒体,事件和活动.
- 影响包括改善性感知和一些行为变化,对性别特异性影响或直接归因于干预措施的证据有限.
结论:
- 社会营销干预主要集中在风险预防上,采用创造性和多样化的交付策略.
- 虽然人们的看法有所改善,但直接将干预措施与持续的行为变化联系起来的有力证据仍然有限.
- 未来的干预措施应该采取全面的性取向,解决年轻人需求的全部范围.
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