人们还会问:这个工具如何影响勘探-开发策略,考虑到先前的领域知识和搜索环境? 一个眼睛追踪研究研究
Cheyenne Dosso1, Aline Chevalier1, Lynda Tamine2
1University of Toulouse Jean-Jaurès, CLLE Laboratory, France.
Applied ergonomics
|August 17, 2024
概括
这项研究揭示了用户如何与搜索引擎功能交互,例如"人们也问" (PAA) 框. 调查结果显示,PAA框的使用情况根据搜索目标和用户知识水平而异.
科学领域:
- 信息科学 信息科学 信息科学
- 人与计算机的交互
- 认知心理学 认知心理学
背景情况:
- 搜索引擎结果页面 (SERPs) 越来越多地提供了除了有机链接之外的各种内容类型.
- 人们也问 (PAA) 框旨在通过提供直接答案来减少用户的认知负载.
- 与传统搜索结果相比,对用户与PAA框的交互存在有限的研究.
研究的目的:
- 调查用户如何处理"人们也会问" (PAA) 内容.
- 检查搜索上下文 (查找与探索任务) 对PAA交互的影响.
- 了解用户先前的域名知识在PAA内容处理中的作用.
主要方法:
- 进行了一项眼睛跟踪研究.
- 参与者从事复杂的查找和探索性搜索任务.
- 用户之前的域名知识被分类为高或低.
主要成果:
- 用户在探索任务期间更注重PAA框和在线文档.
- 用户对于查找任务更注重有机结果.
- 低知识用户在搜索过程中比高知识用户更早地访问PAA内容.
结论:
- 用户与PAA框的交互是取决于上下文的.
- PAA内容设计应适应不同的搜索任务和用户知识水平.
- 优化PAA内容可以增强信息检索和用户学习.
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