在Reddit上在线vaping社区之间共享的URL资源的特点和参与
Jacob A Rohde1, Abigail H Muro2, Heather D'Angelo2
1Consumer Behavior Research Program, Center for Communication & Media Impact, RTI International, Durham, NC, USA jrohde@rti.org.
Tobacco control
|August 17, 2024
概括
电子烟社区的Reddit用户共享各种外部资源,其中很大一部分链接到电子商务网站. 研究和新闻链接的参与度高于商业链接.
科学领域:
- 社交媒体分析 社交媒体分析
- 数字健康传播数字健康传播
- 电子烟研究 电子烟研究
背景情况:
- 雷迪特是电子烟讨论的一个关键平台.
- 对电子烟社区共享的外部资源的理解有限.
研究的目的:
- 识别和分类在Reddit电子烟论坛上共享的外部资源.
- 分析用户与不同类型的共享URL的互动.
主要方法:
- 对来自Redditvaping社区的URL的2315条帖子进行分析 (2021年11月至2022年10月).
- 将URL分为八种域类型的分类.
- 混合效应的Poisson回归来评估每个域类型的参与 (评论).
主要成果:
- 大多数共享的URL与社交媒体 (35%),图像托管 (31%) 和vaping商业 (19%) 有关.
- 确定了237多个与vaping相关的独特商业域名.
- 链接到研究 (aRR 1.74) 和新闻 (aRR 1.56) 的帖子的评论率明显高于商业链接.
结论:
- 雷迪特的vaping社区与广泛的外部网站进行互动.
- 大量的商业域名表明,用户在网上广泛浏览和购买电子烟产品.
- 调查结果突显了vaping产品的潜在可访问性,包括未成年人.
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