在中国的预制装饰传播中,协同发挥利益相关者的协作,共同创造价值:三方进化游戏视角
Hongjuan Wu1, Yipin Huang1, Guiwen Liu1
1School of Management Science and Real Estate, Chongqing University, No.174 Shazheng Street, Shapingba District, 400044, Chongqing, China.
Heliyon
|August 19, 2024
概括
在中国,预制装饰 (PD) 需要进行战略调整,以便广泛采用. 激励承包商和设定最佳补贴门是促进建筑行业共同创造价值的关键.
科学领域:
- 建设管理建设管理.
- 工业化建筑系统 工业化建筑系统
- 建筑中的可持续性
背景情况:
- 中国的预制装饰 (PD) 部门为建筑行业的革命,可持续性和工业化提供了机会.
- 在中国,PD的传播面临着挑战,需要了解价值创造和利益相关者的互动.
- 利益相关者战略对PD的价值共同创造产生重大影响,需要在不断变化的环境中进行深入的探索.
研究的目的:
- 利用进化游戏理论阐明中国PD部门的地方政府,开发商和装饰承包商之间的动态互动.
- 建立一个三方进化游戏模型来研究进化稳定的平衡和PD扩散的最佳策略.
- 为利益相关者提供实际的战略指导,促进建筑行业的PD采用.
主要方法:
- 基于游戏理论的三方进化游戏模型的开发.
- 在重庆市进行实证分析,以验证游戏模型和研究结果.
- 对补贴门,补贴偏差,PD比例和创新分配策略的审查.
主要成果:
- 建议为补贴提供一个组装率门 (65% - 70%),以鼓励PD采用.
- 激励装饰承包商对于催化PD扩散至关重要.
- 过度的PD比例和不成熟的产品投资可能会阻碍行业的发展,需要动态战略重新校准.
结论:
- 该研究描述了PD传播期间的利益相关者价值共同创造机制,丰富了新兴建筑行业的价值共同创造理论.
- 结果为促进PD在国内和国际采用提供了实际的战略指导,特别是在早期发展阶段的城市.
- 动态的利益相关者战略调整对于克服障碍和促进PD在建筑行业的增长至关重要.
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