在医疗从业者中探索社交媒体网络平台的使用:改善体验的原因和建议功能
Ankita Das1, Rajiv Yearavdekar2, Ankit Singh1
1MBA (Hospital & Healthcare Management) Symbiosis Institute of Health Sciences, Symbiosis International (Deemed University), Pune, Maharashtra, India.
Hospital topics
|August 20, 2024
概括
医疗从业者优先考虑社交媒体的新闻和专业网络. LinkedIn是顶级平台,其次是Instagram,帮助医疗保健提供者选择平台.
科学领域:
- 医疗信息学 医疗信息学
- 数字健康数字健康
- 医疗保健管理的管理
背景情况:
- 医生越来越多地使用社交媒体用于专业目的.
- 关于医生采用社交媒体的具体原因的研究有限.
- 选择合适的平台对于医疗保健提供者来说是一个挑战.
研究的目的:
- 确定和优先考虑医疗从业者使用社交媒体的原因.
- 引导医疗保健提供者选择最佳的社交媒体平台以满足专业需求.
主要方法:
- 在多标准决策 (MCDM) 框架内使用分析层次过程 (AHP) 的横截面研究.
- 第一个阶段:头脑风暴,以确定社交媒体使用的原因.
- 第二阶段:将理由与平台联系起来,以确定优先顺序.
主要成果:
- 使用的主要原因:"获取当前事务的最新信息"",与行业专业人士建立网络"和"促进健康的生活方式和健康".
- 最不优先考虑的原因是:"倡导事业"",获取朋友和家庭成员的最新信息"和"分享意见和想法".
- 优先考虑的社交媒体平台:LinkedIn,Instagram,WhatsApp,Facebook和Twitter. 这些是最重要的.
结论:
- 这项研究解决了医疗从业者在选择合适的社交媒体平台时所面临的挑战.
- 调查结果为医疗保健提供者提供了一个框架,使平台选择与专业目标保持一致.
- 预计未来社交媒体使用的增长将用于机构品牌和健康倡导.
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