考虑信息共享的动机,以减少错误信息.
1Affective Brain Lab, Department of Experimental Psychology, University College London, London, UK; Max Planck UCL Centre for Computational Psychiatry and Ageing Research, University College London, London, UK; Department of Brain and Cognitive Sciences, Massachusetts Institute of Technology, Cambridge, MA, USA; Department of Psychology, New York University, NY, NY, USA.
Current opinion in psychology
|August 20, 2024
概括
人们在网上分享信息是基于潜在的奖励或损失,而不是准确性. 这种以价值为基础的共享鼓励在社交媒体上传播错误信息,需要制定促进准确性的策略.
科学领域:
- 社会心理学 社会心理学
- 信息科学 信息科学 信息科学
- 数字通信数字通信
背景情况:
- 错误信息的普及率在各个领域不断增加,包括政治和卫生.
- 了解信息共享背后的动机对于打击错误信息至关重要.
- 当前的社交媒体环境往往将分享奖励与信息准确性分开.
研究的目的:
- 提出一个基于价值的框架来理解信息共享决策.
- 调查为什么个人在社交媒体上分享信息,包括错误信息.
- 确定鼓励准确信息共享的潜在干预措施.
主要方法:
- 基于行为经济学原则 (奖励最大化,损失最小化) 的概念框架开发.
- 分析与信息传播相关的社交媒体动态和激励结构.
- 建议"推动"策略来影响分享者的行为.
主要成果:
- 信息共享是基于价值的决策,平衡有形 (货币) 和无形 (社会反) 的结果.
- 社交媒体平台缺乏强有力的激励措施,让用户验证准确性,促进错误信息的传播.
- 拟议的框架表明,修改奖励/损失结构可以影响分享行为.
结论:
- 信息共享决策主要由感知价值驱动,不一定是准确性.
- 当前的社交媒体生态系统无意中促进了错误信息的传播.
- 可以制定有针对性的干预措施,鼓励用户在分享信息时优先考虑准确性.
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