影响文化和创意企业共同创造价值的因素:经验研究
Xiaodong Liu1, Pei Liu2, Meina Li3
1Fashion. Art Design Institute, DongHua University, 1882 West Yan'an Road, Changning District, Shanghai, 200051, China.
Heliyon
|August 22, 2024
概括
这项研究发现,合作创新,客户联系和服务能力提高了文化和创意企业 (CCE) 的价值共同创造. 这些能力推动了企业和客户价值,提高了竞争优势.
科学领域:
- 商业和管理的管理.
- 营销 营销 营销 营销 营销
- 创新研究 研究 创新研究
背景情况:
- 文化和创意企业 (CCE) 能力,客户共同创造价值和企业价值之间的联系的实证验证是有限的.
- 确定提高CCE企业和客户价值的关键能力对于战略发展至关重要.
研究的目的:
- 调查影响CCE内部价值共同创造的因素.
- 检查这些因素对企业价值和客户价值的影响.
- 了解企业价值创造和客户共同创造价值在CCE部门之间的相互作用.
主要方法:
- 在中国上海对CCE从业者进行了结构化问卷调查.
- 使用AMOS 24.0的结构方程建模 (SEM) 用于分析收集的调查数据.
主要成果:
- 合作创新能力,客户联系能力和服务能力积极影响企业和客户价值的创造.
- 在研究的CCE环境中,观察到企业价值创造和客户共同创造价值之间的交互关系.
结论:
- 特定的CCE能力对于促进价值共同创造和增强整体企业和客户价值至关重要.
- 结果为CCE提供了实际的管理见解,旨在改善产品创新,客户服务和竞争定位.
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