在电视或流媒体平台上接触烟草的差异
Henry K Onyeaka1,2,3, Onyema G Chido-Amajuoyi4,5, Itunu Sokale6
1Department of Psychiatry, Harvard Medical School, Boston, Massachusetts.
JAMA network open
|August 22, 2024
概括
在电视和流媒体平台上接触烟草广告影响了12.4%的美国成年人. 在种族/族裔少数群体,受教育程度较低的群体和目前的吸烟者中发现了差异.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 控制烟草的控制方式
背景情况:
- 随着流媒体平台的普及,人们对烟草广告曝光的担忧越来越大.
- 通过电视进行传统的烟草营销已被研究,但流媒体平台的曝光程度较少被理解.
研究的目的:
- 为了确定美国成年人在电视或流媒体平台上接触烟草广告的流行程度.
- 为了确定与这种暴露相关的因素.
主要方法:
- 采用国家癌症研究所的健康信息国家趋势调查 (HINTS 6) 数据进行的截面研究,预计在2022年进行.
- 全国代表性样本的非机构化的美国成年平民.
- 过去3个月在电视或流媒体平台上对烟草广告,营销或促销的自我报告;用于分析相关因素的多变量后勤回归.
主要成果:
- 12.4%的美国成年人报告在电视或流媒体平台上看到烟草广告.
- 更高的暴露率与不到高中教育,目前的吸烟状态,以及非西班牙裔黑人或非裔美国人或西班牙裔有关.
- 具体调整的几率比率 (aOR) 是:高中或更少的教育 (aOR,1.60),目前的吸烟者 (aOR,1.85),非西班牙裔黑人或非裔美国人 (aOR,2.20),西班牙裔 (aOR,1.58).
结论:
- 烟草广告的曝光存在显著的差异,基于种族/种族,教育和吸烟状况.
- 调查结果强调需要有针对性的公共卫生干预和法规.
- 努力应集中在减少烟草广告对弱势群体的影响上.
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