管理OTA平台的不当行为:三方进化游戏分析,考虑航空公司和消费者的协作监督
Wenjian Li1, Jiwen Tai2, Jingxuan Zhou3
1School of Management, Jiangsu University, Zhenjiang, Jiangsu, China.
PloS one
|August 22, 2024
概括
在线旅行社 (OTA) 经常从事不公平的做法. 一个游戏模型表明,航空公司和消费者的协作监督可以有效地制OTA的不当行为,促进自我监管.
科学领域:
- 经济学 经济学 经济学
- 游戏理论 游戏理论
- 消费者行为 消费者行为
背景情况:
- 在线旅行社 (OTA) 表现出不公平的行为,影响消费者和航空公司在门票市场.
- 对OTA不当行为的有效治理是一个关键和紧迫的问题.
研究的目的:
- 解决OTA不当行为的治理困境.
- 构建一个三方进化游戏模型,分析航空公司和消费者之间的协作监督.
主要方法:
- 开发了一个三方进化游戏模型.
- 数字模拟用于分析航空公司,平台和消费者的进化路径和稳定策略.
主要成果:
- 航空公司的行动,如资源控制和罚款,降低消费者保护成本,并引导公众论,有利于航空公司和消费者.
- 消费者权利保护对OTA的声誉产生了负面影响,鼓励航空公司和平台自制.
结论:
- 促进航空公司和消费者之间的协作监督的市场机制比政府监管更有效地抑制OTA不当行为.
- 建立市场机制来协调参与者的利益,促进平台的自我监管.
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