实现目的地可持续性:游客对游客互动的质量如何影响游客忠诚度?
Junli Gao1, Fang Meng2, Weifeng Guo1
1School of Tourism, Wuyi University, Nanping, China.
PloS one
|August 22, 2024
概括
高质量的游客对游客互动 (TTI) 通过满足基本心理需求来提高游客的忠诚度. 社会性进一步加强了这种积极效应,有助于目的地的可持续性.
科学领域:
- 旅游管理 旅游管理
- 消费者心理学 消费者心理学
- 目的地可持续性 目的地可持续性
背景情况:
- 游客与游客之间的互动 (TTI) 对于旅游体验至关重要,但其对忠诚度及其潜在机制的影响尚未得到充分研究.
- 现有的文献缺乏对TTI质量如何影响游客忠诚度和促进目的地可持续性的深入理解.
- 自决理论为探索TTI对忠诚度影响的心理基础提供了一个框架.
研究的目的:
- 调查游客对游客互动 (TTI) 质量对游客忠诚度的影响.
- 检查基本心理需求满足在TTI质量-忠诚关系中的调解作用.
- 探索社交对TTI质量和心理需求满足之间的联系的温和效应.
主要方法:
- 采用了定量调查研究方法.
- 数据来自中国多个城市的746个可用响应.
- 为了分析拟议的关系,统计学测试了一种调节调解模型.
主要成果:
- 满足基本心理需求显著调解了TTI质量和游客忠诚度之间的关系.
- 社交性被发现可以积极缓解TTI质量对基本心理需求满足的影响.
- 该研究证实,TTI质量通过满足心理需求间接影响游客忠诚度.
结论:
- 游客对游客的互动质量显著推动了游客的忠诚度,主要是通过增强基本心理需求的满足.
- 社交能力起到了关键的调节作用,放大了TTI质量对心理健康和随后的忠诚度的积极影响.
- 调查结果为改善旅游关系管理和通过加强社会互动促进目的地可持续性提供了宝贵的见解.
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