根据尼古丁含量要求的电子烟市场份额
Shaoying Ma1, Marielle C Brinkman1,2, Micah Berman3,4
1Center for Tobacco Research, The Ohio State University Comprehensive Cancer Center.
medRxiv : the preprint server for health sciences
|August 26, 2024
概括
电子烟的营销强调了尼古丁的形式和异构体,尼古丁盐和合成尼古丁的宣称获得了吸引力. 这些说法可能会影响消费者选择和成,特别是在年轻人中.
科学领域:
- 控制烟草的控制方式
- 消费者行为 消费者行为
- 公共卫生 公共卫生
背景情况:
- 电子烟制造商在产品营销中使用尼古丁形式 (盐与自由基) 和异构体 (合成与烟草衍生) .
- "无烟"的说法可能会吸引新的消费者,并增加他们使用电子烟的意图.
研究的目的:
- 分析电子烟各种尼古丁营销声明的市场份额.
- 为监管机构提供有关电子烟行业当前尼古丁营销趋势的信息.
主要方法:
- 利用尼尔森扫描跟踪数据从实体商店.
- 基于不同尼古丁索赔类别的单位销售额计算的市场份额.
- 分析了2024年1月20日结束的四周数据.
主要成果:
- 尼古丁宣称占据了市场的主导地位 (77%).
- 尼古丁盐的索赔占市场份额的10%.
- 合成尼古丁和无烟声明,每个占有2%的市场份额.
结论:
- 尼古丁盐和无合成/无烟的声明代表着重要的市场细分.
- 这些营销策略可能有助于增加电子烟的使用和尼古丁成,特别是在年轻人中.
- 调查结果为监管机构监督电子烟行业提供了洞察力.
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