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在多个产品类别中使用机器学习预测未来的客户需求.
David Kilroy1, Graham Healy2, Simon Caton1
1School of Computer Science, University College Dublin, Dublin, Ireland.
本研究介绍了一种模型,用于预测未来从在线内容中预测流行的产品需求. 它准确地预测新兴的客户需求,为企业提供早期市场准入.
科学领域:
- 计算语言学 计算语言学
- 市场研究市场研究
- 数据科学数据科学数据科学
背景情况:
- 从用户生成的内容中提取客户需求的现有方法往往忽略了未来的产品趋势.
- 对即将出现的流行产品的未满足需求的识别仍然是市场分析中的一个重大挑战.
研究的目的:
- 开发一个监督的关键短语分类模型来预测未来的流行产品需求.
- 利用趋势客户需求 (TCN) 数据集用于训练预测算法.
主要方法:
- 利用趋势客户需求 (TCN) 数据集 (2011-2021) 涵盖各种消费包装商品.
- 采用在Reddit关键词功能上训练的时间序列算法来预测未来的需求 (未来1-3年).
- 实施多任务学习,以实现跨类别的预测.
主要成果:
- 拟议的模型的性能优于现有的文献基线.
- 准确预测新出现的需求,即使是不包括在培训数据中的产品类别 (例如,预测牙膏,谷物和酒培训后的洗发水需求).
结论:
- 开发的模型有效地从在线数据中预测未来的流行客户需求.
- 这种方法提供了重要的商业优势,包括早期进入市场和竞争洞察力.
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