概括
通过比较社交媒体和ResearchMatch用于招聘新兴成年人,这项研究发现这两种方法都有效,但具有明显的人口统计利益. 在ResearchMatch上,没有任何费用,可以获得高等教育的参与者,而社交媒体则招募了年轻人.
科学领域:
- 卫生研究方法论 卫生研究方法论
- 人口健康 人口健康
- 数字健康数字健康
背景情况:
- 新兴成年人面临的挑战是招募健康研究人员,因为他们很少获得医疗保健.
- 在临床环境之外的招聘对于这一群体来说至关重要.
- 社交媒体和研究志愿者注册提供了潜力,但缺乏比较数据.
研究的目的:
- 为了比较社交媒体和ResearchMatch之间的参与者入学和完成率.
- 分析通过每种方法招募的参与者的人口差异.
- 为了评估与社交媒体相关的招聘成本与ResearchMatch.
主要方法:
- 通过ResearchMatch和社交媒体 (Instagram,Snapchat) 从2022年10月到11月进行招聘.
- 对招生,调查完成,人口统计和成本的分析.
- 使用千平方和独立的t测试进行统计比较.
主要成果:
- 报名率有所不同:ResearchMatch的58%,社交媒体的39%;完成率相似 (~93%).
- 社交媒体招募了年轻的参与者 (18-21岁) 和更多的白人参与者.
- ResearchMatch招募了具有高等教育水平的参与者,并且每次调查没有任何费用,而社交媒体的费用为13美元.
结论:
- 社交媒体和ResearchMatch都有效地招募新兴成年人,但服务于不同的人口群体.
- 研究对应器是一个具有成本效益的选择,以达到更老,更受过教育的新兴成年人.
- 社交媒体对于招募年轻的新兴成年人来说是有效的,尽管潜在的抽样偏见需要考虑.
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