为什么我们分享:对社交媒体知识共享意图的系统审查
1School of Communication, Universiti Sains Malaysia, Gelugor 11800, Malaysia.
Behavioral sciences (Basel, Switzerland)
|August 29, 2024
概括
本研究探讨了影响社交媒体知识共享的因素,发现心理,技术,环境和社会因素是关键因素. 洞察力可以促进用户参与,并为以知识为中心的组织制定战略.
科学领域:
- 信息科学 信息科学 信息科学
- 社会科学 社会科学 社会科学
- 沟通研究 沟通研究
背景情况:
- 社交媒体平台为知识传播提供了巨大的潜力.
- 当前用户参与限制了有效利用社交媒体进行知识共享.
- 了解影响知识共享意图的因素对于优化这些平台至关重要.
研究的目的:
- 系统地审查和识别影响社交媒体平台知识共享意图的因素.
- 综合现有关于用户参与社交媒体知识传播的研究.
- 提供对影响知识共享行为的决定因素的全面概述.
主要方法:
- 系统的文献审查遵循ROSES协议.
- 在Scopus和Web of Science数据库中进行的搜索.
- 分析了四个主要主题的47个决定因素:心理,技术,环境和社会.
主要成果:
- 大多数审查的文章 (65%) 发表在高质量的期刊上 (Q1/Q2).
- 自2015年以来,研究活动显著增加 (62.5%的出版物).
- 定量方法 (95%) 占主导地位,而Zhihu是最常被研究的平台.
- 影响知识共享意图的关键决定因素围绕着信任和态度,植根于行为理论.
结论:
- 这项研究首次系统地探讨了影响社交媒体知识共享意图的因素.
- 识别的决定因素为增强用户交互和参与提供了有价值的见解.
- 结果可以指导以知识为中心的组织的社交媒体策略,以改善知识传播.
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