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购买游戏衍生产品与游戏内购买不同:一种混合方法方法
Xinyi An1, Yuhan Peng1, Zexi Dai1
1Beijing Key Laboratory of Applied Experimental Psychology, Faculty of Psychology, Beijing Normal University, Beijing 100875, China.
Behavioral sciences (Basel, Switzerland)
|August 29, 2024
概括
对游戏衍生产品的支出与游戏内购买的支出有很大差异. 这项研究探讨了这些独特的消费模式,揭示了两种游戏类型的独特玩家动机和购买行为.
科学领域:
- 消费者心理学 消费者心理学
- 游戏研究 游戏研究
- 数字经济学数字经济学
背景情况:
- 视频游戏消费是一个重要的经济和社会现象.
- 现有的研究主要研究游戏内购买,忽视衍生产品.
- 了解各种消费模式对于游戏行业至关重要.
研究的目的:
- 区分和比较游戏中的购买与游戏衍生产品的购买.
- 确定影响玩家在两种类型的产品上的支出因素.
- 将游戏衍生产品支出作为一个独立的研究领域.
主要方法:
- 一种混合方法方法,将定量和定性数据结合起来.
- 来自9864名游戏玩家的定量调查数据.
- 与22名球员进行了定性深度访谈.
主要成果:
- 在游戏内和衍生品购买之间观察到的消费量和参与者数量的显著差异.
- 购买衍生产品与角色依恋和游戏忠诚度的相关性更强.
- 玩家对所有权的看法在游戏内和衍生产品收购之间有明显的差异.
结论:
- 游戏衍生产品消费代表了与游戏内购买分开的独特支出模式.
- 影响这些不同的消费行为因素需要专门调查.
- 这项研究强调了对游戏衍生品产品市场进行专业研究的需要.
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