在线创新者获得业绩相关的物质奖励后:基于开放式创新平台的研究
Ying Chu1, Guijie Qi1, Kaiping Wang1
1School of Management, Shandong University, Jinan 250199, China.
Behavioral sciences (Basel, Switzerland)
|August 29, 2024
概括
在开放式创新平台 (OIP) 上,业绩相关的物质奖励减少了想法数量,但提高了想法质量. 新性下降,特别是对于经验丰富的创新者来说,尽管新用户对激励措施做出了积极反应.
科学领域:
- 商业和管理的管理.
- 创新研究 研究 创新研究
- 行为经济学是一种行为经济学.
背景情况:
- 企业越来越多地利用外部用户通过开放式创新平台 (OIP) 来进行产品创新.
- 激励OIP上的持续创新者贡献仍然是平台管理人员面临的关键挑战.
- 物质激励对用户持续创新努力的影响需要经验研究.
研究的目的:
- 调查绩效相关的物质奖励对OIP创新者的后续行为的影响.
- 分析这些奖励对产生的想法数量,质量和新性的影响.
- 了解基于创新者经验水平的激励措施的不同反应.
主要方法:
- 利用了一个运营OIP的大型数据集.
- 采用了一种准实验性设计,包括倾向性得分匹配 (PSM).
- 应用差异差异 (DID) 分析来评估因果影响.
主要成果:
- 绩效相关的物质奖励降低了随后产生的想法数量.
- 获奖的创新者产生了质量明显更高的想法.
- 奖励后的创意新性下降,新加入的创新者对激励措施的反应更为积极.
结论:
- 实物激励对创新者的产出有不同的影响,可以提高质量,同时可能减少数量和新性.
- 平台经理应该考虑多元化和精细化的激励策略,以促进持续的创新.
- 针对不同创新者部门,特别是新用户量身定制激励方法,对于优化参与度至关重要.
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