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Attitudes01:54

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Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the supermarket to people around the world to political policies. Typically, attitudes are favorable or unfavorable: positive or negative (Eagly & Chaiken, 1993). And, they have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge;...
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The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
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Composition and Properties of Aquafaba: Water Recovered from Commercially Canned Chickpeas
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消费者对植物替代品的价值观,态度和行为

Cho-I Park1, Young Namkung2

  • 1Smart Tourism Education Platform, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul 02447, Republic of Korea.

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概括

消费者价值观,如环保和健康意识,推动了人们对植物替代品 (PBA) 的积极态度. 这些态度是重复购买和餐厅参观的关键,有利于消费者和企业.

关键词:
他们的态度和态度.行为行为行为行为.消费者的价值观是消费者的价值观.我们的意图,我们的意图.基于植物的替代品 (PBAs)价值态度行为 (VAB) 框架.

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科学领域:

  • 消费者行为 消费者行为
  • 食品科学 食品科学 食品科学
  • 营销 营销 营销 营销 营销 营销

背景情况:

  • 越来越多的消费者对植物性替代品 (PBA) 的兴趣.
  • 对PBA消费背后的心理驱动因素的理解有限.
  • 需要将消费者价值观与购买行为联系起来.

研究的目的:

  • 调查消费者价值观和态度对植物性替代品 (PBA) 消费的影响.
  • 检查价值观,态度,回购意图和行为意图 (餐厅访问) 之间的关系.
  • 利用价值-态度-行为框架为PBAs建模消费者决策.

主要方法:

  • 采用了两步结构方程建模 (SEM) 方法.
  • 在韩国收集了392名PBA消费者的数据 (2023年11月).
  • 用定义的假设测试了一个研究模型.

主要成果:

  • 环境意识和健康意识显著影响了人们对PBA的态度.
  • 对PBA的积极态度对于制定回购意图至关重要.
  • 有利的态度也预测了增加的PBA餐厅访问行为.

结论:

  • 消费者价值观,特别是环境和健康意识,是对PBA态度的重要预测因素.
  • 积极的态度对于促进重复购买和推动PBA市场的行为意图至关重要.
  • 研究结果为植物性食品行业的学者和从业人员提供了宝贵的见解.