社交媒体上的HPV疫苗错误信息:在三个平台上对评论的多方法定性分析
Dannell Boatman1,2, Zachary Jarrett1,2, Abby Starkey1,2
1West Virginia University School of Medicine, Department of Cancer Prevention & Control, United States of America.
PEC innovation
|August 29, 2024
概括
针对HPV疫苗的错误信息在社交媒体平台上很常见,主题包括不良反应和阴谋论. 必须制定策略,以有效打击这些叙述.
科学领域:
- 公共卫生 公共卫生
- 社交媒体分析 社交媒体分析
- 接种疫苗的沟通方式
背景情况:
- 关于人类乳头瘤病毒 (HPV) 疫苗的错误信息是一个重大问题.
- 了解疫苗错误信息的性质和传播对于公共卫生干预至关重要.
- 社交媒体平台是公共讨论包括疫苗接种在内的健康话题的关键舞台.
研究的目的:
- 描述HPV疫苗错误信息叙述中的相似之处和差异.
- 在三个社交媒体平台上对表现最好的帖子的评论部分分析这些叙述.
主要方法:
- 定性多方法设计.
- 对来自社交媒体的2996条评论进行了主题和内容分析.
- 跨平台 (如Facebook) 的比较分析.
主要成果:
- 在所有分析的评论部分,错误信息是普遍存在的.
- 常见的主题包括不良反应,疫苗的必要性,阴谋论和不信任权威.
- 脸书的错误信息评论比例最高,在平台和帖子类型之间观察到差异.
结论:
- 错误信息主题在平台上的显著差异需要定制的沟通策略.
- 需要有针对性的干预措施来抵制特定的叙述,并支持HPV疫苗的接种.
- 该研究强调了需要针对特定平台的方法来缓解疫苗错误信息的必要性.
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