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促销和COVID-19封锁增加了在药房资助的孕产妇百日咳疫苗接种的普及:一项混合方法研究研究
Natalie J Gauld1,2, Cath Knapton3, Owen Sinclair4
1Department of Paediatrics: Child and Youth Health, University of Auckland, Auckland, New Zealand.
在药店推广百日咳疫苗接种增加了接种率,与医疗保健提供者对话是关键. 建议对持续的母性百日咳疫苗接种范围进行重复推广.
科学领域:
- 公共卫生 公共卫生
- 疫苗学 疫苗学 疫苗学
- 医疗保健服务研究 医疗服务研究
背景情况:
- 推给母亲接种百日咳疫苗,以保护婴儿免受百日咳的侵害.
- 通过通用诊所和新西兰医院的初始免费接入,采用率低于最佳.
- 扩展到社区药房,旨在提高可访问性和覆盖率.
研究的目的:
- 评估促销策略对药店中母性百日咳疫苗接种量的影响.
- 评估COVID-19封锁对疫苗接种率的影响.
- 了解利益相关者对宣传元素的认识,使用和意见.
主要方法:
- 分析了五年来药店索赔数据的分析.
- 与12名药剂师,18名符合条件的个人和11名助产士进行了定性采访.
- 在促销期间和COVID-19封锁期间检查疫苗接种趋势.
主要成果:
- 在推广后,药店提供的母性百日咳疫苗接种量增加.
- 药剂师重视信息通话,并积极与助产士和孕妇客户互动.
- 孕妇受影响最大的是医疗保健专业人士的讨论,而不是海报或社交媒体.
- 在最初的COVID-19封锁期间,采用量大幅增加,然后下降.
结论:
- 宣传工作表明,对药店接种疫苗的持续积极影响.
- 医疗保健专业人员的直接沟通是对孕妇最有效的影响.
- 药剂师在推广举措之后,在提供孕产妇疫苗接种方面变得更加主动.
- 持续的宣传活动可能是保持高疫苗接种率的必要.
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