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在平等比例结算模式下,直播商业供应链中的定价和服务力度战略
Jinrong Liu1, Yanfen Zhang2, Zhongmiao Sun3
1School of Economics and Trade, Shanghai Urban Construction Vocational College, Shanghai, China.
PloS one
|August 29, 2024
概括
这项研究探讨了品牌零售商和直播者之间的最佳合作. 调查结果显示,平衡的结算模式鼓励在定价和努力方面做出联合决定,使双方在直播商业中受益.
科学领域:
- 供应链管理 供应链管理
- 电子商务操作 电子商务操作
- 数字营销策略数字营销策略
背景情况:
- 现场直播商业正在快速标准化,需要品牌零售商和主播之间的新合作模式.
- 现有的研究缺乏对直播供应链中经济动态的全面分析.
- 了解合作关系对于优化在这个不断变化的零售环境中的表现至关重要.
研究的目的:
- 在平等比例结算模式下开发定价和实时流媒体服务决策模型.
- 调查品牌零售商和互联网名人主持人之间最佳的联合决策.
- 分析合作策略对供应链绩效和利能力的影响.
主要方法:
- 开发用于定价和实时流媒体服务努力决策的理论模型.
- 实时流媒体商务供应链的分析,涉及品牌零售商和.
- 数值分析,以评估关键参数对最佳结果的影响.
主要成果:
- 在特定条件下,价格折扣和实时流媒体服务努力的最佳联合决策策略存在.
- 平等比例结算模式确保了品牌零售商的安全,但强调了销售能力,激励了更多的努力.
- 关键参数对零售商和主播的最佳决策,需求和利都有重大影响.
结论:
- 平等比例结算模式促进了在直播商业中有利的共同优化.
- 主持人有动力加强直播销售努力,以实现更高的费用比例.
- 提供管理层洞察力,以指导直播商业行业的战略决策.
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