,

Jinrong Liu1, Yanfen Zhang2, Zhongmiao Sun3

  • 1School of Economics and Trade, Shanghai Urban Construction Vocational College, Shanghai, China.

PloS one
|August 29, 2024
PubMed
概括

这项研究探讨了品牌零售商和直播者之间的最佳合作. 调查结果显示,平衡的结算模式鼓励在定价和努力方面做出联合决定,使双方在直播商业中受益.