初级医疗营销:一个图书统计研究和研究议程
Piotr Rościszewski1, Mariusz Stępień1, Justyna Berniak-Woźny2
1Department of Family Medicine, Internal Diseases and Social Pharmacology, Medical University of Łódź, Łódż, Poland.
关于初级医疗营销的研究是有限的,这表明需要更多的研究来影响决策. 这项分析对1981年的出版物进行了映射,以确定医疗保健营销研究的趋势和差距.
科学领域:
- 医疗保健服务研究 医疗服务研究
- 营销管理 营销管理
背景情况:
- 医疗保健系统正在不断发展,需要在医疗服务中制定营销策略.
- 初级医疗保健 (PHC) 营销是一个新兴的领域,受到社会变革的影响.
研究的目的:
- 分析初级医疗营销研究的范围,结构和动态.
- 确定PHC市场研究中的关键主题和新兴趋势.
主要方法:
- 从Scopus数据库中对1981年出版物的文献分析.
- 使用MS Excel和VOSviewer进行性能分析和科学映射.
- 通过文献联结对34篇出版物的深入分析.
主要成果:
- 初级医疗保健营销领域的研究不足,出版物有限.
- 现有研究对PHC的决策过程的影响最小.
- 主要的研究趋势和发现通过文献计量分析确定.
结论:
- 目前关于初级医疗保健营销的知识存在重大差距.
- 增加研究投入至关重要,特别是在确定未来研究领域.
- 建议进行进一步的调查,以提高PHC营销研究的影响.
更多相关视频
14:43A Novel Method for Involving Women of Color at High Risk for Preterm Birth in Research Priority Setting
Published on: January 12, 2018
13:44Project-Based Learning Guidelines for Health Sciences Students: An Analysis with Data Mining and Qualitative Techniques
Published on: December 9, 2022
相关概念视频
Primary Healthcare Services
In 1978, international leaders convened in Alma-Ata, Kazakhstan, for what would be a pivotal event in global health. The Alma-Ata Declaration was the first to call...
Methods Of Healthcare Delivery System
Managed Care System:
The managed care system is designed to control the cost while maintaining the quality of care. The patient's care from admission to discharge is planned by the primary care provider or the case manager, also known as the gatekeeper. In a managed care system, the number of care providers is...
Issues And Trends In Healthcare Delivery System
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
Introduction To Health Care Delivery System
The Institute of Medicine (IOM) advocates for a patient-centered, effective, safe, timely, equitable, and effective healthcare system. The National Priorities...
Secondary Healthcare System
Health Information Technology and Healthcare Information System
Health Information Technology, commonly called HIT, integrates advanced information systems and technology in healthcare settings. Its primary functions include:
