免费处方对社区药房选择的影响:一个离散选择实验
James Nind1, Carlo A Marra1, Shane Scahill2
1School of Pharmacy, University of Otago, Dunedin, New Zealand.
Research in social & administrative pharmacy : RSAP
|August 30, 2024
概括
在新西兰,社区药房的选择主要取决于邻近和免费的处方. 处方共付对偏好有很大影响,成本是消费者的主要因素.
科学领域:
- 医疗保健服务研究 医疗服务研究
- 制药经济学 制药经济学
- 消费者行为分析 消费者行为分析
背景情况:
- 关于新西兰社区药房偏好的理解有限,特别是关于处方共同支付和优先人口 (毛利人和太平洋人民) 的理解有限.
- 定制社区药房服务以满足各种社区需求需要更深入了解消费者偏好.
研究的目的:
- 在收集处方时调查新西兰人对社区药房属性的偏好.
- 检查不同的人口和潜在群体社区药房偏好的差异.
主要方法:
- 对焦点小组讨论的主题分析确定了药房的关键属性:位置,等待时间,客户服务,处方共同支付,停车场和附近的企业.
- 通过在线调查的混合多项逻辑和隐性类分析 (来自553名参与者的19908个观察结果),评估了对这些属性的偏好.
主要成果:
- 近距离 (在10分钟之内) 是最喜欢的药房属性.
- 免费处方是第二个最有吸引力的属性,而15美元新西兰元的共同付款是最不吸引人的,这突显了处方成本的重大影响.
- 隐性类别分析揭示了不同的消费者群体,其中最大的优先级是处方支付;人口统计学特征没有预测类别成员资格.
结论:
- 目前,免费处方是社区药房吸引客户的最有效策略.
- 在采用低成本模式 (例如,较低的共同支付) 和社区药房提供的护理质量之间存在潜在的权衡.
- 决策者必须考虑药房商业模式对服务质量和患者护理的影响.
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