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消费者熟悉的水平塑造了准备和消费菜的动机和背景
Lucía Frez-Muñoz1, Vincenzo Fogliano1, Bea L P A Steenbekkers1
1Food Quality and Design Group, Wageningen University & Research, Wageningen, The Netherlands.
Journal of food science
|August 31, 2024
概括
消费者熟悉的菜,通过消费者的菜熟悉度指数 (CDFI) 进行评估,影响了和饮食动机. 对传统或采用的民族菜的熟悉程度更高,导致更多与个人相关的动机,而未知的菜则涉及社会动机.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 社会学 社会学 社会学
背景情况:
- 消费者对单一食物的熟悉程度得到了很好的研究,但对复杂菜的熟悉程度知之甚少.
- 菜,通常是食物的组合,在各种餐点和环境中消费.
- 移民和全球化等文化因素塑造了人们对采用的民族菜的熟悉程度.
研究的目的:
- 研究消费者对菜的熟悉如何影响家庭和消费的动机和背景.
- 引入和验证定性消费者菜熟悉度指数 (CDFI) 来评估熟悉度.
- 为了比较这些影响跨传统,采用种族,和未知的种族菜.
主要方法:
- 使用消费者菜熟悉度指数 (CDFI) 操作化熟悉度,使用四个指标:感知可用性,知识,准备和消费.
- 与27名荷兰和智利妇女进行了深入采访.
- 对采访数据进行定性分析,以确定动机和首选的消费环境.
主要成果:
- 对传统或采用的民族菜的熟悉程度更高,与更多与个人相关的动机相关.
- 不知名或未消费的菜引发了更多的社会和个人相关的动机.
- 熟悉程度决定了首选的社会背景和消费地点,新菜往往首先在餐厅尝试.
结论:
- 消费者对菜的熟悉是塑造与食物相关的行为和偏好的一个关键因素.
- CDFI提供了一种新的,实用的工具,用于评估和细分消费者基于菜的熟悉性.
- 调查结果可以为食品产品开发,营销策略以及将民族食品引入新市场提供信息.
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