客人对生活方式酒店的美学体验:LDA主题建模分析的应用
1School of Culture and Tourism, Zhejiang International Studies University, Hangzhou, China.
Heliyon
|September 2, 2024
概括
生活方式酒店通过混合商务和休 ("bleisure") 旅行来增强客人的体验,专注于住宿,目的地元素和活动. 客人优先考虑精神满足,指导酒店的营销策略.
科学领域:
- 酒店酒店管理的管理.
- 消费者行为 消费者行为
- 旅游学研究 旅游学研究
背景情况:
- 生活方式酒店越来越受欢迎,为现代旅行者提供服务.
- 了解客人的美学体验对于酒店的成功至关重要.
- 随着"bleisure"旅游的兴起,需要适应性的酒店产品.
研究的目的:
- 系统地探索生活方式酒店客人的审美体验.
- 开发一个框架来理解这些美学体验.
- 为酒店营销策略提供洞察力.
主要方法:
- 分析了来自中国131家生活方式酒店的11,239条在线评论.
- 使用了单词频率分析和隐性迪里克莱特分配 (LDA) 话题建模.
- 使用手动编码来识别和分类主题.
主要成果:
- 在客人的美学体验中确定了关键主题.
- 开发了一个框架来说明这些经验.
- 生活型酒店成功地将"bleisure"旅行与高端住宿,目的地元素和活动服务相结合.
- 客人强调酒店的精神功能.
结论:
- 生活方式酒店通过将商业和休相结合,为独立客人提供服务.
- 酒店体验的精神方面受到客人的高度重视.
- 酒店经理可以利用美学体验的洞察力来制定有效的营销策略.
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