图标设计特征对用户感知和偏好的影响:Covid-19图标的案例研究
Deng Lujie1, Chunhua Lin2, Qiong Liao3
1School of the Arts, Universiti Sains Malaysia, Penang, Malaysia.
PloS one
|September 3, 2024
概括
当关键的COVID-19预防图标是有趣的,简单的,熟悉的,可识别的,具体的,并且具有近距离的语义距离时,人们会最好地感知到它们. 这些设计特征增强了用户对公共卫生信息的感知和偏好.
科学领域:
- 人与计算机的交互
- 视觉传播 视觉传播
- 公共卫生设计 公共卫生设计
背景情况:
- 有效的视觉沟通对于公共卫生活动至关重要,特别是在COVID-19等流行病期间.
- 图标设计对预防措施的理解和采用产生重大影响.
- 用户的感知和美学偏好对于公共卫生图标的成功至关重要.
研究的目的:
- 评估用户对COVID-19预防推广图标设计特征的看法和偏好.
- 确定影响图标有效性的关键美学和感知因素.
- 为设计改进的公共卫生图标提供基础.
主要方法:
- 从24个国家收集和排名了120个COVID-19预防图标.
- 在排名最高的图标上使用语义差异方法进行主观评级.
- 应用统计分析,包括斯皮尔曼相关性,弗里德曼测试和因子分析.
主要成果:
- 确定了影响图标设计的六个关键感知语义词:"有趣"",简单"",熟悉"",可识别"",具体"和"接近" (语义距离).
- 因子分析提取了这六个特征,这些特征对用户的感知和偏好至关重要.
- 统计测试证实了用户对各种图标风格的感知有显著差异.
结论:
- 识别的特征 ('有趣的"",简单的"",熟悉的"",可识别的"",具体的"",接近的") 对于有效的COVID-19预防图标设计至关重要.
- 该研究的方法可用于评估和改进其他类型的图标设计.
- 结果为创建更具影响力的公共卫生沟通工具提供了实际指导.
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