大麻消费者对合法和非法大麻的偏好:来自离散选择实验的证据
1Herbert Wertheim School of Public Health and Human Longevity Science, University of California San Diego, 9500 Gilman Drive, La Jolla, CA, 92093-0628, USA.
BMC public health
|September 3, 2024
概括
消费者根据质量,安全性和价格选择合法大麻. 政策可以通过改善这些因素,将消费者从非法市场转移到合法市场,从而影响大麻的整体销售.
科学领域:
- 大麻市场分析 大麻市场分析
- 消费者行为研究 消费者行为研究
- 公共政策研究 公共政策研究
背景情况:
- 尽管美国多个州将娱乐大麻合法化,但非法市场仍然很大,往往超过合法市场的销售额.
- 了解消费者偏好对于有效的监管和市场转型至关重要.
研究的目的:
- 评估消费者在合法和非法市场购买大麻的偏好.
- 在不同的政策情景下估计消费者选择中的权衡.
主要方法:
- 在美国合法州的963名去年大麻使用者中进行了一项离散选择实验.
- 参与者根据不同的产品属性 (质量,安全,可访问性,功效,价格) 评估了购买选择.
- 混合逻辑模型分析了消费者偏好和权衡.
主要成果:
- 合法大麻的选择随着更高的质量,实验室测试,近距离,功效和更低的价格而增加.
- 非法大麻的选择是由更高的质量,近距离和更低的价格驱动的.
- 质量和可访问性是法律的关键;价格是非法市场选择的关键.
结论:
- 消费者对非法大麻的偏好受到合法和非法市场的特征的影响.
- 在合法市场的政策干预必须考虑对非法市场动态的潜在影响.
- 提高质量,确保安全,实现交付,增加密度和降低价格/税收等策略可以减少非法市场份额.
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