尼日利亚青少年通过Instagram接触到快餐营销
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Updated: Jun 14, 2025

06:48
Breakfast Habits among Schoolchildren in the City of Uruguaiana, Brazil
Published on: July 29, 2020
4.5K
Elijah Bankole1, Neil Harris2, Shannon Rutherford3
1School of Medicine and Dentistry, Griffith University, Gold Coast, QLD, Australia. btdaviese@gmail.com.
BMC public health
|September 4, 2024
概括
快餐品牌在Instagram上使用情感和以产品为中心的营销来吸引尼日利亚青少年. 这些策略显著增加了用户互动,引发了人们对不健康食品消费的健康担忧.
科学领域:
- 社交媒体营销 社交媒体营销
- 青少年健康 青少年健康
- 营养科学 营养科学
背景情况:
- 快餐营销显著影响青少年的饮食选择.
- Instagram是尼日利亚青少年中普遍存在的社交媒体平台.
- 了解数字营销策略对于公共卫生干预至关重要.
研究的目的:
- 确定针对尼日利亚青少年在Instagram上的快餐营销策略.
- 检查这些策略对用户参与的影响.
- 为公共卫生战略提供有关社交媒体食品营销的信息.
主要方法:
- 在90天内,分析了来自5个快餐品牌的576个Instagram帖子的内容.
- 使用代码书来识别针对青少年的营销策略.
- 通过每条帖子喜欢次数来衡量用户参与度.
主要成果:
- 快餐品牌经常使用情感吸引力,'青少年语言'和产品吸引力.
- 在促销策略和用户参与之间发现了显著的关联.
- 产品吸引力和竞赛等策略导致了更高的参与度.
结论:
- 快餐公司在Instagram上积极准低收入青少年.
- 这种营销增加了对快餐的积极看法和消费的可能性.
- 需要采取干预措施,以减轻社交媒体营销对青少年饮食习惯的影响.
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