在Instagram上剖腹产的肖像:混合方法 社交媒体分析
Rana Islamiah Zahroh1, Marc Cheong2,3, Alya Hazfiarini1
1Gender and Women's Health Unit, Nossal Institute for Global Health, School of Population and Global Health, University of Melbourne, Carlton, Victoria, Australia.
JMIR formative research
|September 6, 2024
概括
印度尼西亚的社交媒体越来越多地影响出生偏好,在COVID-19大流行期间,Instagram帖子更多地宣传选择性剖腹产 (CS). 这凸显了需要平衡的健康信息,以抵制偏见的偏好CS超过阴道分娩.
科学领域:
- 公共卫生 公共卫生
- 社会科学 社会科学 社会科学
- 数字健康数字健康
背景情况:
- 由于社会文化和医疗因素,印度尼西亚的剖腹产率正在上升.
- 社交媒体对出生方式偏好 (阴道与CS) 的影响尚不清楚.
- 像社交媒体这样的平台促进信息交换,可能塑造健康行为.
研究的目的:
- 分析印度尼西亚的Instagram上剖腹产 (剖腹产) 的描述.
- 在Instagram上共享的CS相关内容中识别趋势和主题.
主要方法:
- 从印度尼西亚下载并分析使用CS标签的公共Instagram帖子.
- 使用混合方法方法:文本挖掘,描述性统计和定性内容分析.
- 在COVID-19大流行之前和期间比较内容.
主要成果:
- 在COVID-19大流行期间,增加了与CS相关的文本和广告材料的使用.
- 促进草药,吉祥日期和私人医疗机构服务 (例如,折扣,增强恢复),鼓励选用CS.
- 与舒适的分娩,增强的恢复,传统服务和医疗保健提供者/医院相关的标签的普及率.
结论:
- 迫切需要对与分娩有关的医疗服务的广告进行监管.
- 加强健康促进的重要性,以获得关于分娩选择的准确和平衡信息.
- 政府卫生组织必须主动传播信息,以抵消亲CS偏见.
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