为什么福利猪肉如此昂贵?
J V Olsen1, T Christensen1, S Denver1
1University of Copenhagen, Department of Food and Resource Economics, Rolighedsvej 23, 1958 Frederiksberg C, Denmark.
Animal : an international journal of animal bioscience
|September 6, 2024
概括
特殊的猪肉产品为社会带来好处,但面临成本挑战. 诸如将利基猪肉作为标准和改善体平衡等策略可以降低成本,使福利猪肉的利销售成为可能.
科学领域:
- 农业经济学 农业经济学
- 动物科学动物科学
- 供应链管理 供应链管理
背景情况:
- 专用猪肉产品提供了潜在的好处,如更高的动物福利和减少抗生素的使用.
- 这些利基产品提供了商业机会,但由于更高的生产成本和消费者价格敏感性而面临挑战.
- 与标准猪肉的高度可替代性限制了利基产品的市场成功.
研究的目的:
- 为了确定猪肉价值链中利基产品的成本驱动因素.
- 探索降低与特殊猪肉生产和销售相关成本的战略.
- 评估在丹麦市场上小众猪肉产品的经济可行性.
主要方法:
- 分析丹麦猪肉价值链中的成本驱动因素.
- 定价策略的建模及其对利基产品成本的影响.
- 评估体平衡的改善与成本的降低.
主要成果:
- 确定了两个关键策略:转向作为标准的利基和改善尸体平衡.
- 改善体平衡可能会使所需的零售价格上减少一半.
- 这些方法可以显著降低利基猪肉产品的成本溢价.
结论:
- 在口猪肉的整个价值链上降低成本是可行的.
- 实施战略定价和改善尸体平衡可以实现有利可图的生产和销售福利猪肉.
- 利基猪肉可以通过成本优化变得更具竞争力和更广泛的可用性.
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