了解广告意图对广告识别和未成年人问题性使用掠夺盒之间的关系的调节效应:一项探索性研究
Joaquín González-Cabrera1, Vanessa Caba-Machado2, Beatriz Feijóo3
1Instituto de Investigación y Transferencia (ITEI), Universidad Internacional de La Rioja (UNIR), Avenida de la Paz, 137, 26006 Logroño, Spain.
Acta psychologica
|September 6, 2024
概括
了解广告意图可以加强识别抢劫盒广告和青少年有问题的使用之间的联系. 这凸显了广告素养对于保护年轻玩家的重要性.
科学领域:
- 心理学 心理学 心理学
- 媒体研究 媒体研究
- 行为科学 行为科学
背景情况:
- 视频游戏中的掠夺盒具有类似博的特征,引发了人们对成的担忧.
- 接触博广告是导致博行为的一个已知因素.
- 由于青少年的发育阶段,他们特别容易受到广告的影响,因此需要研究其对购买抢劫盒的影响.
研究的目的:
- 调查理解广告意图对识别抢劫盒广告和青少年有问题的抢劫盒使用之间的关系的调节作用.
- 解决关于广告对未成年抢劫盒消费者的影响的研究缺口.
主要方法:
- 横截面研究设计. 截面研究设计.
- 样本包括451名青少年 (85.8%是男性),他们在过去12个月内玩电子游戏和购买掠夺盒.
- 统计分析以检查理解广告意图的调节效应.
主要成果:
- 了解广告意图显著缓解了广告识别和问题性使用掠夺盒 (PULB) 之间的关系.
- 当对广告意图的理解较低时,广告识别和PULB之间的联系并不显著.
- 高度理解广告意图显著加强了广告识别和PULB之间的积极关系.
结论:
- 青少年对广告策略的理解影响了暴露于抢劫盒广告与问题使用的关系.
- 当青少年认识到广告的说服性意图时,看广告和发展PULB之间的联系会被放大.
- 这些发现支持开发广告素养计划,以减轻掠夺盒广告的潜在危害.
相关概念视频
Framing Effects
7.3K
Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
7.3K
Substance Use Disorders Affecting Sleep
163
Substance use disorders involve a pattern of using drugs more extensively than intended and continuing use despite harmful consequences. This includes legal substances like alcohol and nicotine, as well as illegal drugs. These disorders often involve both physical and psychological dependence, reflecting compulsive use of substances that significantly alter thoughts, feelings, and behaviors, contributing to a major public health issue.
Understanding the concepts of physical dependence,...
Understanding the concepts of physical dependence,...
163
Hallucinogens and Psychedelics
160
Hallucinogens are psychoactive substances that profoundly alter perceptual experiences, generating unreal visual and sensory images. Often referred to as psychedelic drugs — a term derived from the Greek words "psyche" (mind) and "delos" (revealing) — these substances include marijuana and lysergic acid diethylamide (LSD), among others. These drugs vary in intensity and effects.
Marijuana, derived from the dried leaves and flowers of the hemp plant, contains...
Marijuana, derived from the dried leaves and flowers of the hemp plant, contains...
160
Factorial Design
13.0K
Factorial Analysis is an experimental design that applies Analysis of Variance (ANOVA) statistical procedures to examine a change in a dependent variable due to more than one independent variable, also known as factors. Changes in worker productivity can be reasoned, for example, to be influenced by salary and other conditions, such as skill level. One way to test this hypothesis is by categorizing salary into three levels (low, moderate, and high) and skills sets into two levels (entry level...
13.0K
Stereotype Content Model
14.0K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
14.0K
Self-Discrepancy Theory
18.3K
One influential perspective on what motivates people's behavior is detailed in Tory Higgin's self-discrepancy theory (Higgins, 1987). He proposed that people hold disagreeing internal representations of themselves that lead to different emotional states.
18.3K


