手中的时间:在知识共享平台上的风险话语和受众情绪中的时间焦点
Jiuchang Wei1,2, Yiming Lu3, Yi-Na Li3
1School of Public Affairs, University of Science and Technology of China, Hefei, Anhui, P. R. China.
Risk analysis : an official publication of the Society for Risk Analysis
|September 7, 2024
概括
演讲者可以通过调整叙事中的时间焦点来管理风险沟通中的听众情绪. 强调过去,现在或未来的事件会影响情绪反应,并改善风险评估,以便做出更好的决策.
科学领域:
- 沟通研究 沟通研究
- 心理学 心理学 心理学
- 风险分析 风险分析
背景情况:
- 在线平台传播风险知识和科学事实.
- 有效的风险沟通需要了解叙事结构如何影响观众的情绪.
研究的目的:
- 研究风险叙述中的时间焦点 (过去,现在,未来) 如何影响观众的情绪.
- 检查动机一致性和应对能力在这种情绪影响中的作用.
- 评估具体与抽象风险描绘如何影响观众的情境意识和评估.
主要方法:
- 分析了210个关于灾害的技术,娱乐,设计 (TED) 演讲 (2002-2018).
- 对观众评论进行定性分析,以衡量情绪反应.
- 统计分析以关联叙事时间焦点和情感情绪.
主要成果:
- 在风险叙述中强调过去的事件导致了更多消极的观众情绪.
- 专注于现在的叙述导致观众的情绪不那么积极.
- 专注于未来的叙事引发了更多积极的观众情绪.
- 具体的风险描绘提高了情境意识和风险评估,加剧了时间焦点效应.
结论:
- 风险叙述中的时间焦点显著影响观众的情绪反应.
- 叙事框架可以用来调节情绪并减轻风险过度反应或无知.
- 具体的风险细节放大了时间关注对情感结果和风险评估的影响.
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