探索中国在线患者信任对远程医疗行为的影响:对感知风险和行为意图的洞察
Chang Liu1, Jiaqi Wang1, Ran Chen1
1School of Public Health Management, Hangzhou Normal University, Hangzhou, China.
Frontiers in public health
|September 9, 2024
概括
在线患者信任显著提升了远程医疗的采用,医生的信誉,系统安全性和网站可信度是关键驱动因素. 感知到的风险会对信任产生负面影响,强调需要采用多方利益相关方的方法来加强远程医疗服务.
科学领域:
- 医疗信息学 医疗信息学
- 消费者行为 消费者行为
- 医疗保健服务研究 医疗服务研究
背景情况:
- 远程医疗对于解决中国卫生资源短缺问题至关重要.
- 现有的模型,如TAM/TPB是适应了解在线患者信任.
- 在线患者信任是六个维度的概念.
研究的目的:
- 探索在线患者信任维度对远程医疗采用的影响.
- 确定推动患者对远程医疗服务信任的关键因素.
- 为提高移动医疗保健服务利用率的战略提供信息.
主要方法:
- 使用了一个结构方程模型 (SEM).
- 从使用移动医疗保健服务的患者的582个有效问卷中收集的数据.
- 基于感知风险,信任倾向,医生,医院,网站和系统保证的可信度的分析.
主要成果:
- 在线患者的信任对远程医疗的意图产生了积极的影响 (系数=0.866).
- 医生可信度 (0.401),系统保证 (0.260) 和网站可信度 (0.226) 显著提高了信任.
- 感知风险对信任产生负面影响 (-0.118);医院信誉和个人信任倾向没有显著影响.
结论:
- 提高医生的信誉,系统安全和网站可信度对于促进远程医疗的采用至关重要.
- 解决感知的风险对于建立患者对远程医疗的信心至关重要.
- 为了促进远程医疗,需要政府,提供者和患者共同努力.
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