在数据可视化中量化对不可变数据特征和设计者选择的情绪反应
IEEE transactions on visualization and computer graphics
|September 10, 2024
概括
视觉化设计显著影响观众的情绪,影响信任和理解. 设计元素甚至数据特征都会影响情绪反应,指导如何利用这些来提高参与度.
科学领域:
- 人与计算机的交互
- 信息可视化 信息可视化
- 心理学 心理学 心理学
背景情况:
- 情绪在用户如何与数据可视化互动和感知方面发挥着关键作用.
- 了解可视化设计对情感的影响对于有效的数据通信至关重要.
- 以前的研究还没有完全量化特定设计和数据元素对用户情绪的影响.
研究的目的:
- 量化各种可视化设计元素对用户情绪的影响.
- 调查数据特征如何独立于意义,影响观众的情绪.
- 为在可视化设计中利用情绪反应提供指导方针.
主要方法:
- 进行了五次众包实验.
- 操纵的设计元素:颜色,图表类型.
- 操纵数据的特征:趋势,可变性,密度.
- 用自我报告的兴奋和价值来衡量情绪.
主要成果:
- 多种设计元素显著影响可视化产生的情绪.
- 数据特征,即使没有固有的意义,也显然会影响观众的情绪.
- 特定的设计选择可以用来调节情绪反应.
结论:
- 视觉化设计是唤起特定情绪状态的强大工具.
- 数据呈现本身具有情感重量,无论数据的语义如何.
- 建议使用颜色,尺度和图表类型来管理情绪影响的指导方针.
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