在物理治疗服务交换中,谷歌对患者共同创造的效应
Waheed Akbar Bhatti1, Agnieszka Chwialkowska2, Nazim Hussain3
1Linnaeus University, Sweden.
Social science & medicine (1982)
|September 10, 2024
概括
患者在物理治疗访问之前在网上搜索,增强了他们对治疗的承诺. 谷歌效应模型显示,这种在接触前的信息搜索是医疗保健服务价值共同创造的关键.
科学领域:
- 医疗保健管理的管理
- 患者参与 患者参与
- 服务营销服务营销
背景情况:
- 价值的共同创造是物理治疗服务交换的核心.
- 了解患者在线信息搜索 (谷歌效应) 是有效的物理治疗的关键.
- 现有的模型缺乏明确的机制,将在线搜索与患者合规性联系起来.
研究的目的:
- 在物理治疗的背景下引入和测试谷歌效应模型.
- 探索患者在线信息搜索和他们对合规的承诺之间的关系.
- 为了确定这种关系中的人口差异.
主要方法:
- 开发并验证了谷歌效应模型.
- 在美国调查了446名理疗患者.
- 使用部分最小平方 (PLS) 分析数据,使用SmartPLS 4.0.0.
主要成果:
- 谷歌效应模型的测试成功,证实了在线搜索和遵守承诺之间的联系.
- 该模型通过详细说明医疗保健中价值共同创造的机制,增强了服务主导逻辑.
- 在线搜索如何影响基于性别和种族的合规性方面发现了显著的差异.
结论:
- 在线预约信息搜索显著影响了患者对物理治疗合规性的承诺.
- 谷歌效应模型为理解协作医疗保健中的价值共同创造提供了一个框架.
- 根据患者人口统计数据 (如性别和种族) 量身定制医疗保健沟通可以提高服务参与度和合规性.
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