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在对Omicron亚变体爆发的紧急应对期间促进旅游业
1Rabdan Academy, Abu Dhabi, 114646, United Arab Emirates.
Heliyon
|September 11, 2024
概括
旅游促进战略需要从经济利益转向以当地温度为基础的方法. 这一变化对于在紧急情况下有效推广至关重要,考虑到天气影响.
科学领域:
- 旅游管理 旅游管理
- 应急响应策略 应急响应策略
- 可持续发展 可持续发展 可持续发展
背景情况:
- COVID-19 流行病及其变体 (例如,Omicron 亚型) 显著影响了旅游业.
- 仅基于经济利益的传统旅游推广模式在公共卫生紧急情况下可能不足.
- 显而易见的是,需要适应性和弹性旅游促进战略.
研究的目的:
- 在应急响应阶段探索最佳的旅游促进战略.
- 评估基于经济利益的旅游推广与基于当地温度的旅游推广的有效性.
- 确定关键的利益相关者及其在调整促销策略中的作用.
主要方法:
- 基于框架的系统文献审查是主要的方法.
- 使用了系统审查和元分析 (PRISMA) 的首选报告项目清单.
- 分析的重点是四个主要的利益相关者群体:联合国机构,政府,旅游企业和当地社区.
主要成果:
- 基于经济利益的旅游推广,由于当地天气的变化,不再持续生产.
- 基于当地温度的旅游推广成为一个更可行的替代方案.
- 该研究确定了温度,品牌形象,心理影响和旅游业数字营销的相互联系.
结论:
- 建议从基于经济利益的模式转变为基于当地温度的旅游促进.
- 四个关键的利益相关者必须合作来实施这个新的促销框架.
- 将旅游业推广适应当地环境条件,如温度,对于紧急情况后的恢复和弹性至关重要.
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