社交媒体影响者的与健康相关的沟通:一个广泛的审查
Jaroslava Kaňková1, Alice Binder1, Jörg Matthes1
1Department of Communication, University of Vienna.
Health communication
|September 11, 2024
概括
社交媒体影响者 (SMI) 影响受众的健康态度和行为,研究结果各不相同. 本综述绘制了SMI健康传播的地图,确定了关键主题,平台,方法和影响,突出了研究差距.
科学领域:
- 数字健康传播数字健康传播
- 社会媒体研究 社交媒体研究
- 健康行为研究 研究健康行为研究
背景情况:
- 社交媒体影响者 (SMI) 显著塑造了观众的健康态度和行为.
- 现有的关于中小企业健康沟通的研究结果各不相同,需要全面的概述.
- 在了解SMI对公共健康影响的全部范围方面存在很大的差距.
研究的目的:
- 综合地绘制有关社交媒体影响者及其与健康有关的沟通的现有文献.
- 分析中小企业使用的流行健康主题,平台,方法和沟通策略.
- 为了确定潜在的积极和消极的受众影响和SMI健康传播中的关键研究差距.
主要方法:
- 对116篇实证论文应用了范围审查方法.
- 对健康主题,社交媒体平台和SMI沟通技术进行系统分析.
- 评估研究方法和对受众健康态度和行为的报告结果.
主要成果:
- 中小企业影响着广泛的健康结果,在追随者的态度和行为意图中引起了积极和消极的转变.
- 审查确定了经常研究的健康主题和社交媒体平台,以及常见的沟通策略.
- 发现了重大研究缺陷,特别是关于实际行为结果和负面健康影响.
结论:
- 未来的研究应该优先考虑实验和纵向设计来评估行为变化.
- 调查中小企业传播健康错误信息至关重要.
- 进一步的研究应该集中在特定的高影响力的健康主题和与SMI通信相关的社交媒体平台上.
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