预测电影票房的技术使用神经网络和情绪挖矿
Zhuqing Zhang1, Yutong Meng2, Daibai Xiao3
1School of Journalism and Communication, Nanjing University, Nanjing, 210093, Jiangsu, China. jessiezhang@smail.nju.edu.cn.
Scientific reports
|September 11, 2024
概括
准确的电影票房预测通过结合观众评论而得到增强. 这项研究将文本分析与机器学习模型 (如卷积神经网络 (CNN)) 整合在一起,以显著提高电影投资的预测准确性.
科学领域:
- 数据科学数据科学数据科学
- 计算语言学 计算语言学
- 电影研究 电影研究
背景情况:
- 电影票房预测对于投资,发行和安排至关重要,但由于影响因素有限,目前的模型缺乏准确性.
- 现有的预测模型往往忽视了观众电影评论中包含的宝贵见解.
- 在11个类别中,确定了34个影响因素的综合集,这些因素可能会影响票房表现.
研究的目的:
- 通过结合观众情绪分析,开发一个改进的电影票房预测模型.
- 用各种机器学习技术调查电影评论对预测准确性的影响.
- 为电影业和管理部门提供决策参考.
主要方法:
- 利用Word2vec从电影域名中提取特征,并创建了形容词/动词的情感字典.
- 应用TF-IDF来计算电影评论中的情感分数.
- 开发了使用多变量线性回归 (MLR) 和卷积神经网络 (CNN) 的预测模型,整合了来自评论的特征.
主要成果:
- 没有评论集成的卷积神经网络 (CNN) 模型实现了71.9%的预测准确度.
- 整合观众评论显著提高了预测准确度:MLR准确度增加了16.1%,CNN准确度增加了11.8%.
- 这项研究表明,结合评论情绪分析可以显著提高票房预测模型的可靠性.
结论:
- 观众的评论是提高电影票房预测准确性的重要,以前未被充分利用的功能.
- 机器学习模型,特别是CNN,结合评论中的情绪分析,为票房预测提供了一种强大的方法.
- 这些发现为优化电影行业投资和战略规划提供了可操作的见解.
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