社交媒体可以鼓励糖尿病自我查吗? 一个随机对照试验与印度尼西亚的Facebook用户
Manuela Fritz1,2, Michael Grimm3,4,5, Ingmar Weber6
1University of Passau, Department of Economics, Passau, Germany. manuela.fritz@uni-passau.de.
NPJ digital medicine
|September 13, 2024
概括
在印度尼西亚,Facebook广告有效地鼓励在线糖尿病自我查. 这项低成本的运动吸引了许多人,促使高危人群寻求专业的健康检查.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 数字健康干预措施 数字健康干预措施
背景情况:
- 非传染性疾病 (NCD) 在中等收入国家是一个重大挑战,原因是意识低,发病率高.
- 鼓励无症状个体接受健康查,特别是糖尿病等非传染性疾病,仍然是一个持续的公共卫生问题.
研究的目的:
- 评估Facebook宣传活动在印尼成年人中促进在线糖尿病自我查的有效性.
- 评估数字卫生干预措施在增加非传染性疾病查采用的范围,成本效益和影响.
主要方法:
- 一个随机对照试验使用Facebook广告传播关于糖尿病风险和后果的图形内容.
- 利用Facebook的广告平台来针对大量人群,并通过选工具跟踪参与度.
- 实施后续调查,以评估高风险参与者随后的专业查行为.
主要成果:
- 该活动在三周内成功覆盖了近30万个人,超过1400人完成了在线自我查,每人成本约为0.75美元.
- 专注于"糖尿病后果"和"震惊"的广告,与其他广告创意相比,表现优越.
- 很大一部分高风险受访者报告说,在活动结束后安排了专业查,这表明他们的行为发生了变化.
结论:
- 基于Facebook的宣传活动是促进NCD自我查在资源有限的环境中可行的和具有成本效益的战略.
- 有针对性的数字健康干预可以有效地提高糖尿病意识,并鼓励及时咨询医生.
- 该研究强调了社交媒体平台在公共卫生外展和疾病预防倡议方面的潜力.
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