评论",在神经外科出版中推广社交媒体的随机对照试验"
Hethesh Chellapandian1, Sivakamavalli Jeyachandran2
1Lab in Biotechnology and Biosignal Transduction, Department of Orthodontics, Saveetha Dental College and Hospital, Saveetha Institute of Medical and Technical Sciences (SIMATS), Saveetha University, Chennai, 77, Tamil Nadu, India.
Neurosurgical review
|September 16, 2024
概括
在神经外科出版物中,社交媒体的推广在随机试验中没有显著增加引用或下载. 干预强度和平台范围有限可能解释了零发现,这表明未来对更广泛策略的研究.
科学领域:
- 神经外科 神经外科
- 学术出版学术出版公司
- 医疗通信 医疗通信
背景情况:
- 关于社交媒体对神经外科等专业领域学术指标的影响的研究有限.
- 了解数字推广的作用对于有效传播科学发现至关重要.
研究的目的:
- 评估社交媒体推广对引用数,网站访问和神经外科出版物的PDF下载的影响.
- 评估社交媒体作为在专业医疗领域学术影响的工具的实用性.
主要方法:
- 使用随机对照试验设计来比较促销和非促销文章之间的结果.
- 干预涉及干预组中每篇文章只有一篇社交媒体帖子 (Twitter/X).
主要成果:
- 在社交媒体推广组和对照组之间,在引用数,网站访问或PDF下载方面没有观察到统计学上显著的差异.
- 社交媒体干预的有限范围 (一个帖子) 可能限制了其潜在的影响.
结论:
- 一个单一的社交媒体帖子对神经外科出版的学术指标的影响可以忽略不计.
- 未来的研究应该研究更密集的,多平台的社交媒体策略,并考虑参与度指标,以获得更大的影响.
相关概念视频
02:07Blind Procedures
10.8K
Ideally, the people who observe and record the children’s behavior are unaware of who was assigned to the experimental or control group, in order to control for experimenter bias. Experimenter bias refers to the possibility that a researcher’s expectations might skew the results of the study. Remember, conducting an experiment requires a lot of planning, and the people involved in the research project have a vested interest in supporting their hypotheses. If the observers knew which...
10.8K
00:52Social Proof
24.9K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
24.9K
01:13Randomized Experiments
6.3K
The randomization process involves assigning study participants randomly to experimental or control groups based on their probability of being equally assigned. Randomization is meant to eliminate selection bias and balance known and unknown confounding factors so that the control group is similar to the treatment group as much as possible. A computer program and a random number generator can be used to assign participants to groups in a way that minimizes bias.
Simple randomization
Simple...
Simple randomization
Simple...
6.3K
01:11Blinding
2.9K
Blinding is a commonly used method of not telling participants which treatment a subject is receiving. Blinding is a critical part of a randomized control trial or RCT. It reduces the bias that affects the results. In an RCT, blinding is used in the form of a placebo. A placebo effect occurs when untreated subjects falsely believe they have received the treatment and report improved symptoms. A placebo or a dummy treatment is administered to subjects to negate the bias caused by such an effect.
2.9K
01:17Cochran's Q Test
1.2K
Cochran's Q Test is a nonparametric statistical test used to determine if there are potential differences in the outcomes of three or more related groups on a binary (yes/no) or dichotomous outcome. It is essentially an extension of the McNemar Test, which is limited to two related samples - Cochran's Q test can handle three or more related samples, making it more versatile in scenarios where subjects are measured under multiple conditions. The test statistic follows a Chi-Square...
1.2K