危机和紧急情况风险沟通和COVID-19公共卫生信息中的情感诉求:定量内容分析
Shirley S Ho1, Agnes S F Chuah1, Vanessa S Ho1
1Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore.
Journal of medical Internet research
|September 17, 2024
概括
在COVID-19期间,新加坡的有效公共卫生沟通涉及明确的信息和特定情感上诉. 分析危机和紧急风险沟通 (CERC) 策略为未来的流行病应对提供了实际指导.
科学领域:
- 公共卫生传播 公共卫生传播
- 风险沟通 风险沟通
- 健康 行为 健康行为
背景情况:
- 在新加坡,COVID-19仍然是一个重大的公共卫生问题,需要强有力的沟通策略,而不仅仅是疾病管理.
- 有效的沟通对于通知公众和在持续的流行病浪潮期间促进保护行为至关重要.
研究的目的:
- 分析在COVID-19大流行期间在新加坡使用的公共卫生沟通策略.
- 检查危机和紧急风险沟通 (CERC) 框架和情感呼吁的应用.
主要方法:
- 来自新加坡公共卫生机构的696条Facebook帖子和83篇网站文章的定量内容分析.
- 数据收集时间从2020年1月到2022年9月.
主要成果:
- 提高沟通策略包括增加信息主题,如调查和澄清.
- 情感吸引的利用取决于时间,需要仔细的,特定于背景的应用.
结论:
- 这项研究推进了CERC框架和对公共卫生危机中情感吸引力的理解.
- 调查结果为沟通从业者和当局在制定有效的流行病传播策略方面提供了实用的见解.
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