在COVID-19大流行中探索替代健康Facebook群组:通过结构性主题建模进行自动化内容分析
1Department of Communications and New Media, National University of Singapore, Singapore, Singapore.
Cyberpsychology, behavior and social networking
|September 17, 2024
概括
在COVID-19期间,Facebook上的替代健康 (AH) 内容提供了支持和错误信息. 许多帖子分享了未经验证的COVID-19的AH治疗方法,突出了健康错误信息的传播.
科学领域:
- 公共卫生 公共卫生
- 社交媒体分析 社交媒体分析
- 卫生沟通健康沟通
背景情况:
- 替代性健康 (AH) 在全球公共卫生中发挥着重要作用.
- 在COVID-19大流行期间,人们对在线健康信息的参与度增加了.
- 公众的Facebook群成为健康讨论的关键平台.
研究的目的:
- 分析COVID-19大流行期间在公共Facebook群组中共享的替代健康内容的性质和主题.
- 了解这些群体在传播信息和提供社会支持方面的双重作用.
- 为了确定与COVID-19的AH治疗相关的错误信息的普遍性.
主要方法:
- 结构性主题建模被用来分析三年来来自公共Facebook群组的25561条帖子.
- 内容被分为六个主要主题,与AH和COVID-19相关.
- 分析的重点是信息传播,精神/心理治疗,商业内容和错误信息.
主要成果:
- 31个不同的主题出现,分为六个主题.
- 脸书团体传播了有关COVID-19的准确和误导性的AH信息.
- 对于COVID-19的商业内容和AH治疗方法通常包含未经验证的索赔.
- 这些团体提供了精神联系和商业内容,以减轻与大流行有关的焦虑.
结论:
- 在疫情期间,公共Facebook群体作为替代健康内容的重要数字空间.
- 在提供社会支持的同时,这些平台也促进了健康错误信息的传播.
- 这些发现强调了AH媒体的复杂性及其对误导信息的信念的贡献.
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