在拉布兰格修道院附近的咖啡馆菜单中揭示了语言可见性和活力的动态
1School of Foreign Languages and Literatures, Lanzhou University, Lanzhou, China.
Frontiers in psychology
|September 18, 2024
概括
旅游区的语言使用是复杂的. 这项研究表明,除了可见性之外的因素,如文化背景和受众,塑造了菜单上的语言活力,而不仅仅是存在.
科学领域:
- 社会语言学 社会语言学
- 语言人类学语言人类学.
- 文化地理学 文化地理学
背景情况:
- 传统语言景观 (LL) 研究通常将语言的可见性等同于生命力.
- 这忽视了地理文化因素,演讲者熟练程度和受众在塑造语言使用中的微妙相互作用.
- 之前的研究还没有充分探讨语言在各种商业环境中的象征性功能.
研究的目的:
- 调查拉布朗寺附近一个旅游区的语言景观 (LL) 的动态.
- 分析藏语,普通话和英语在咖啡馆菜单上的使用情况.
- 通过结合上下文复杂性来挑战传统的LL方法.
主要方法:
- 一种三角测量方法,结合了观察,文物记录和半结构面试.
- 商店名称的初步观察.
- 咖啡馆内外的视觉和文字文物 (标牌,菜单,广告牌,书籍) 的全面文档.
- 与店主和客户进行半结构面试,以了解语言偏好和决策.
主要成果:
- 地理文化背景,煽动者的语言能力和预期受众显著影响语言的表现和活力.
- 标牌上语言的缺失并不意味着生命力下降;这可能是一个战略选择.
- 菜单语言作为民族身份的象征性标记,反映了语言社区的角色.
结论:
- 整体的LL研究方法,整合定性和定量数据,提供了对语言动态的更深入的理解.
- 语言的活力是多方面的,受宗教,个人和商业因素的影响,而不仅仅是可见性.
- 这项研究通过强调语言存在和活力的复杂性,丰富了LL话语,特别是在中国的背景下.
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